About Smash

Case Studies / Smash

Industry

FOOD

Year

2024

Powering Energy in Just One Sip

Smash is an energy drink created by Ahnlich for people who live life with ambition. In a market already filled with big players, Smash wanted to stand out and truly connect with young, energetic consumers. To make that happen, they teamed up with Flyingbees, who helped turn Smash into a bold, exciting, and recognisable brand.

From name to identity, we build the brand’s personality.

From picking the name to building a strong visual identity, Flyingbees crafted every detail of Smash’s branding. This included designing the logo, stationery, and marketing material to give Smash a modern, energetic, and powerful personality.

Similar consistency on paper, too.

We designed a complete stationery kit, including business cards, letterheads, and other essentials. Each piece carried the brand’s bold energy, ensuring a consistent and professional identity across all touchpoints.

Turning scrolls into engagement and energy.

To boost its digital presence, we crafted engaging social media campaigns. With fresh content and youthful messaging, Smash quickly connected with its target audience and built strong online engagement.

15 seconds of energy that sticks in the mind.

Short-form videos were designed to showcase Smash’s high-energy vibe. These reels not only grabbed attention on platforms like Instagram but also helped the brand stay relevant and relatable to its young audience.

Making Smash visible wherever the audience goes.

We designed flyers, posters, and banners that carried Smash’s bold energy offline. These materials helped the brand build visibility in stores, at events, and through on-the-ground promotions.

Packaging that speaks strength at first glance.

We designed the packaging for Smash Power Punch, ensuring every detail, from colour palettes to layout, reflected strength, freshness, and instant attention on store shelves.

Bringing the brand alive in events

For the official launch, Flyingbees curated high-energy event items that brought the brand alive and made sure Smash left a memorable first impression.

Grew from an idea into a fast-rising name in the beverage industry.

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