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Case Studies / Mumnest
Becoming a parent is one of life’s most emotional and transformative journeys. And Mumnest was born to make that journey a little smoother, with carefully chosen, safe, and useful baby care products. From cloth diapers and bottle warmers to milestone blankets and baby monitors, Mumnest is a one-stop online destination for thoughtful parenting solutions. But like every new brand, Mumnest started from scratch. No logo, no online presence, and no clear brand identity, just a heartfelt mission. That is where Flyingbees stepped in. We not only worked on their branding and marketing but also helped shape the entire digital journey of Mumnest. From designing a logo that felt warm and safe to building a website and managing their social media, we ensured Mumnest would look, feel, and speak like a brand parents could trust.
Mumnest’s logo needed to feel exactly like their mission of bringing this brand into the market, and we designed it exactly according to that. With gentle curves, warm tones, and minimal design, we created a logo that instantly gave a sense of safety and care. We made it something that new parents could emotionally connect with.
Consistency builds trust, and even the smallest elements like visiting cards, letterheads, and envelopes carry the brand’s essence. We made sure Mumnest’s stationery was designed with the same soft, warm aesthetics that defined its core identity. Simple layouts, soothing colors, and minimal fonts gave everything a polished yet personal feel, turning regular business essentials into brand storytellers.
For Mumnest, social media wasn’t just about showcasing baby products. It was about building an emotional connection with parents. We crafted a voice of the brand that felt soft, comforting, and relatable, just like a message from one parent to another. Each post carried parenting tips, gentle product storytelling, and more. Over time, this approach helped Mumnest grow a supportive community online, which ultimately increased the engagement.
We knew that parents connect more with visuals than words, especially when it comes to understanding how a product fits into their routine. That is why we focused on creating real reels that showed how Mumnest’s products are used in everyday life. Whether it was a bottle warmer in the middle of the night or a hooded towel for capturing the baby’s first smile, each reel was short, sweet, and filled with intent. These videos built trust.
Before a brand becomes visible, it needs an identity that feels natural and trustworthy. For Mumnest, we suggested a name that beautifully combines “Mom” and “Nest.” It instantly conveys warmth, safety, and belonging, just like a mother’s embrace. The name was simple, emotional, and easy to remember, making it perfect for a baby care brand that wants to be every parent’s safe space.
We knew that Mumnest needed to be found where parents were searching the most, on Google and across the web. Through SEO, we optimized product pages with keywords parents naturally use, ensuring Mumnest showed up at the right time. Alongside, our PPC campaigns brought instant visibility to their key products. Together, SEO and PPC built a balance of organic trust and quick reach, helping more parents discover Mumnest.
The Mumnest website was designed keeping real parents in mind, especially those juggling baby routines, sleepless nights, and busy schedules. We focused on making the shopping experience smooth, clutter-free, and warm. From a mobile-first design to clear product categories and a simple checkout flow, every section was built for comfort and ease.
Design & Developed by Ocean Technolab
Flying Bees empowers brands with creative strategies and smart digital solutions to drive growth, engagement, and lasting success.
