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Case Studies / Swarg Community
Care takes place in many forms, and Swarg offers such care to seniors. The founder of Swarg Community always had a special place in his heart for the elderly, and with the idea to give them proper care, warmth, and nurturing, he started Swarg Community Care in 2012. Swarg offers trusted and trained staff, expert doctors, physiotherapy support, and personalised care to its members. Flyingbees offered the same support to Swarg by sharing their story with a strong media presence, helping to raise awareness about the meaningful work they do.
While crafting a logo for Swarg, we kept in mind its core value of togetherness. Each element of the logo is carefully planned, the wings representing shelter, and the roof icon representing the home-like care and comfort they give. All elements together symbolise wholeness and make the logo subtle and meaningful.
Our work is showcased in every detail. Apart from social media handling, we also created stationery design for Swarg, which included letterhead, visiting cards, and a diary cover. This reflected brand identity and consistency across every communication medium.
Protection and care for loved ones is important, especially for those who are in later years of life. For Swarg, social media meant building trust and transparency with the audience. Through actual images of help, recreational activities, and medication they provide, we created a profile that increased credibility. Each post showed the dedication and determination they have towards their work.
Reel content for Swarg focused on showcasing the care provided to elders. To achieve this, we transformed their daily routine care into reels. Each reel highlighted the joy elders experienced and the trust they felt. These reels educated audiences about swarg and created a meaningful and lasting impact on viewers.
YouTube management for Swarg was more than posting videos and shorts; it was about sharing their journey, their work, and their commitment. Through regular posting, we raised awareness about the Swarg community and brought engagement.
To make Swarg more visible to its end users, we used modern tools like SEO and PPC. This helped in improving the overall reach, connecting family searching for old-age care for their loved ones, and provided them with timely support. Together, they ensure recognition and credibility.
Swarg’s website was designed to give detailed information about Swarg as a community centre and the services it offers. It showed images of activities they conduct and moments they share as a family. Through all these details, we aim to showcase the warmth that defines Swarg.
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