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Case Studies / Sasumaa
What started as Sasuji in 1999 soon grew into Sasumaa, a name now loved for its authentic Gujarati thali. Managed by Shrim Foods, Sasumaa serves memories, love, and togetherness along with food. With the tagline “સ્વાદ અને સંબંધ, રહેશે હંમેશા અકબંધ,” Sasumaa has built a legacy where taste meets relationships. Flyingbees partnered with Sasumaa to refresh its identity and strengthen its presence in today’s competitive market.
We designed meaningful logos for both Shrim Foods and Sasumaa that blended cultural richness with a modern appeal. The new identity reflects the warmth of Gujarati hospitality and the credibility of a legacy brand. It was built to last, appealing to both long-time loyalists and a new generation discovering the beauty of Gujarati cuisine.
We designed Sasumaa’s stationery to reflect professionalism and cultural elegance. From visiting cards and letterheads to internal communication materials, everything carried the same warmth and authenticity as the brand itself. This gave Sasumaa a polished, reliable image that extended beyond its restaurants to every interaction.
We crafted content that celebrated Gujarati culture while keeping it fresh and modern. Posts highlighted authentic thalis, Kathiyawadi themes, and festive moments, making Sasumaa’s social media relatable and engaging. This approach created not just followers but a community that shared pride in its food and culture.
We produced vector reels with eye-catching animations that celebrated Gujarati cuisine and culture. These reels simplified storytelling while keeping it fun and engaging, perfect for social media audiences. They gave Sasumaa’s digital platforms a fresh, modern edge while still staying true to its traditional roots.
Through professional shoots, we created reels that brought Sasumaa’s food to life, showing the freshness, richness, and warmth of a Gujarati thali. These reels weren’t just about dishes; they told stories of family bonding, cultural pride, and joyful dining.
Branding is about being visible and memorable wherever your audience is. For Sasumaa, we designed impactful standees, coupons, and hoardings that carried the same identity and messaging across all platforms. Whether someone picked up a coupon, walked past a hoarding, or noticed a standee at an event, the consistent branding instantly connected them to Sasumaa. This helped the brand build stronger recall and trust at every touchpoint.
For Sasumaa’s launch event, we used Kathiyawadi-inspired visuals and storytelling to make the campaign truly authentic. The event attracted attention while strengthening Sasumaa’s identity as more than just food. The blend of culture and modern engagement made the launch unforgettable.
Design & Developed by Ocean Technolab
Flying Bees empowers brands with creative strategies and smart digital solutions to drive growth, engagement, and lasting success.
