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Case Studies / Arogyada
Arogyada is a Sanskrit word that translates to “giver of life” in English. The brand name in itself reflects what their product serves. Arogyada was founded with a commitment to providing nutritious, high-quality, and additive-free flour. As a result, the flour was made using Vedic atta chaki, which preserves all natural nourishment and flavour. They established a venture that provided organic flour and made farmers self-reliant by sourcing grains from them. Initially, they focused on variety of flour like wheat, bajri, and jowar, but now they have expanded their production to spices as well. This brand had a negligible social media presence. Flyingbees entered here to boost its brand on digital platforms with effective social media management, logo design and much more.
A logo is the first impression of a brand. To make this introduction memorable, we crafted the logo that is a mixture of text and symbol. This made the logo look attractive, balanced, and neat.
We turned everyday stationery into a statement that speaks of brand identity by designing visiting cards, letterhead, envelopes, and diary covers. These items contain a clear and visible logo, address, and point of contact. These looked professional and made it stand out from other brands.
We wanted to make sure that when people hear arogyada, they think of pure and organic flour. To achieve this, we adopted a customer-centric approach. Their Instagram and Facebook pages showcased their traditional flour-making process, the benefits customers gain from their product, and the budget-friendly options they offer.
For reel content, it was all about sharing their true process. We showed the authentic atta chaki machine, how raw material is converted into flour and spices, and highlighted the features of fresh atta for health. In conclusion, the reel showcases the wholesome goodness Arogyada brings in every pack.
To maximise reach for Arogyada, we created an influencer reel, selected themes and ideas that the audience can easily connect with, used language that resonates with them, and crafted a clear message along with a relatable presentation. This contributed to brand exposure and trust building.
Marketing material plays a prominent role in brand visibility. We designed a banner, poster and flyer for Arogyada. This helped in making the brand more recognisable and also created a lasting offline presence.
For curating thoughtful packaging, we used visuals that connect with the concept of authentic and organic, used colours which are neutral in nature and clearly showed the logo, product name and other details.
Design & Developed by Ocean Technolab
Flyingbees empowers brands with creative strategies and smart digital solutions to drive growth, engagement, and lasting success.
