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Case Studies / Gondal Farm
Not every brand is born in a boardroom. Some are born where the jowar roasts on an open flame, the garlic chutney brings tears of joy, and the chillies are hotter than a Kathiyawadi debate.
Let us rewind to the 15th century for a moment when Vasco da Gama did not set sail for beaches or coconuts, but for India’s legendary spices. Honestly, if he had tasted Gondal Farm’s masalas, he would have skipped Goa and settled right in Rajkot. Well, Gondal isn’t just a dot on the map. It is the spice headquarters of Gujarat, blessed with rich black soil & bold flavours where Gondal Farm grows spices that speak louder than words, beans that stay true to their roots, and pickles that slap harder than a Kathiyawadi taunt. Gondal Farm began not as a brand but as a belief in bringing the purity and taste directly from farms to homes.
At Flyingbees, we listened and shaped that belief into a brand and coined a tagline: “काठियावाड़ के खेत से आपके घर तक” (From the kathiyawad farm straight to your home), which became the soul of the brand. It was not just a phrase, it was a promise.
While designing the Gondal Farm logo, we wanted the logo to speak about soil, spices, and trust. So, we took inspiration from Gondal’s rich land, its farming roots, and the traditional values the brand stands for. The colours used are earthy, warm, and natural, just like the products inside every packet. Whether printed on a jar of pickles or a pouch of spices & beans, the logo now stands as a symbol of purity and Kathiyawadi pride.
For Gondal Farm, every detail mattered, even offline. We created a full set of stationery that reflected the brand’s identity with simplicity and style. The visiting card was bold yet clean, the letterhead professional yet warm, and the envelope designed to leave a lasting impression. Whether handed to a customer or sent with a shipment, each item carried the same Gondal Farm essence, which was pure, rooted, and proudly Kathiyawadi.
Gondal Farm had no digital presence. No Instagram handle. No product listings. No content. We began by building an online personality. We started to design a strong and consistent profile with creative posts, reels, stories, and highlights that matched their products. Today, their social media is filled with real followers, strong engagement, and daily content that speaks directly to their audience. We helped Gondal Farm grow an audience that did not just scroll but stayed.
We created creative and fun short videos (reels) for Gondal Farm’s social media page. While focusing on presenting the reels, we also focused on timing. By adding a hook in the first few seconds, a strong CTA in the ending, and shorter timing, we made interesting reels and helped them get more views, more shares, and better reach.
To take Gondal Farm’s marketing to the next level, we planned and shot a high-quality ad film. From drone shots of spice farms to influencer cooking videos, we showed the real work behind every product. We chose the influencers from a suitable category while keeping the target audience in mind. These professional videos helped build strong trust and a bigger audience. While working on ads, we also built stories that connected with real people.
We designed all of Gondal Farm’s product packaging, right from their spice pouches to pickle jars and bean packs. We made the packaging look clean and trustworthy. We used natural colours, simple fonts, and clear labels that told customers exactly what they were buying. Today, their packaging not only looks good on shelves but also builds trust even before the product is opened.
Gondal Farm had the products and the story, but they needed visibility. We worked on their SEO to make sure that whenever someone searched for “authentic Kathiyawadi masala” or “best homemade pickles online,” Gondal Farm showed up at the top. Alongside, we ran targeted PPC campaigns to reach food lovers and homemakers who were actively looking for spices and pickles online. The result? Increased website traffic, higher conversions, and new customers discovering Gondal Farm from across India and not just Rajkot.
We designed and built Gondal Farm’s website from scratch. Starting with just their story and products, we created a user-friendly website where people can explore their spices, pickles, and beans. We made sure the website works well on phones and is easy to shop from. From product browsing to placing orders, everything runs smoothly, and the brand even received a great response with many orders.
Design & Developed by Ocean Technolab
Flyingbees empowers brands with creative strategies and smart digital solutions to drive growth, engagement, and lasting success.
