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Case Studies / Baba Dairy
BABA Dairy was started in the year 1995 under the BABA group with the aim of delivering pure dairy products in order to promote a healthy lifestyle. A team of skilled human resources and well-equipped infrastructure empowered them to achieve this aim. Baba offers a variety of dairy products, including milk, butter,cream, ghee, and paneer. With a rock-solid supply chain, they supply products across India. By consistently delivering high-quality products, Baba Dairy has earned the trust of its customers and become an integral part of every household. Flyingbees played an important role in their journey. We created an entire social media presence for this brand, from website to social media. In addition, we also crafted branding material, ranging from packaging to stationery design.
Brand identity should be reflected in every detail. For this purpose, we designed letterhead, visiting card and dairy cover, using the same colours and typography. This ensured consistency, along with giving the stationery a professional appearance.
To make Baba stand out, we created posts which looked captivating. We connected their products with themes and trends, which made them eye-catching and engaging. Along with this, multiple colours were used to make the overall profile look vibrant and fresh.
Reels are a powerful way to capture attention. We strategically used reels to position the brand by using modern and trending concepts for engagement. We creatively linked Baba’s product with relatable cooking experiences that resonate with audiences.
We knew word of mouth plays an important role in trust building, so we blended this idea with digital storytelling. With the help of influencer reels, we boosted brand image, and built trust among customers, this helped in reaching more customers.
Computer-generated imagery(CGI) is a modern way of creating visuals through 3D graphics and animation. This added strong and creative appeal to a brand and distinctively showcased the product while educating and engaging the audience.
We designed packaging for every Baba product. We used different colours and neat and visible text for each product to give them a unique identity.We also included a clear visual of the products. All of this together gave it a simple and balanced finish.
A flyer is a traditional but impactful way for marketing, through flyer design, which includes concise messaging, clear CTA and consistent branding. We help Baba connect with the local market and audience.
A global and nationwide brand needs a website that allows its audience to connect and gain accurate and reliable information. We designed a well-structured website for Baba, integrating with a subtle layout where each section is crafted with precision and clear content, resulting in an effective website.
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Flyingbees empowers brands with creative strategies and smart digital solutions to drive growth, engagement, and lasting success.
