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Case Studies / Eesy Soft
Every good day begins with a good night’s sleep, and Eesysoft is one such brand that is envisioned to give comfort and cloud-like sleep to its customers. For this, they crafted pillows that were soft and had premium quality, were made to last, and were eco-friendly. A brand born in a small city called Jetpur faced challenges in building brand awareness, and Flyingbees gave it the push it needed to uplift its identity with quality leads, attractive packaging, a thought-aligned logo, an easy-to-access e-commerce website, and much more. What once started as a unit manufacturing 10-20 pillows per day has now become a unit delivering 4000 pillows per day.
Eesysoft’s logo was built to reflect its brand idea and personality. The logo was designed in a way that gives it a feather-like feel and soft touch, just like their pillows. The colour blend in the logo echoes the dreamy and cosy mood, resonating with the sleep they promise.
We designed letterhead, visiting cards, and envelopes for Eesysoft. The tone, font, and colour were aligned with the overall brand identity. It looked perfect for professional use because of its layout, texture, and finish, and the cool colour tones made it look aesthetically pleasing.
Eesysoft struggled to create a brand presence. With strong hooks, problem-solving content, and testimonials, we portrayed the difference the Eesysoft pillow can make. It was all focused on reaching the right audience with the right message. All of these educated about the brand, drove engagement, and built trust.
Through well-curated reels, we showcased what Eesysoft delivers to its customers. It was shaped with the thought of connecting with the right audience with the right message. The subtle yet appealing visuals made an impactful impression on the minds of viewers.
Packaging is care that is wrapped for your comfort. We kept the packaging minimal and sleek by using the same colour palette, bold and neat font, and clear visuals, giving it an elegant dynamic. All of this together made it unique and impactful.
A digital presence is at the center of brand building. The clean, elegant, and user-friendly layout of the Eesysoft website ensured effortless and smooth ordering for the buyer. Each product, its pattern, design, and description, is shown with utmost perfection so that customers can pick what’s best for them.
With Eesysoft’s increased market reach, they started receiving inquiries from B2C prospects. Flyingbees understood this, and to cater to this demand, we listed the brand’s products on various e-commerce platforms, including Amazon and Meesho.
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Flyingbees empowers brands with creative strategies and smart digital solutions to drive growth, engagement, and lasting success.
